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For any questions about technical specifications not answered herein please
contact:
Jason Hill
Director of Web Production, Penton Media
212-204-4253
Penton Media can offer some banner creation/alteration services for
nominal fees. Please contact your Sales Executive to discuss our capabilities
and the fees involved.
Penton Media uses DoubleClick DART for all of its ad serving.
Website Banners
1. Banner Dimensions:
468x60 Full banner
120x600 Tower
120x240 Half-Tower
125x125 Square
180x150 Large Square
2. Banner Formats:
Currently Accepted: GIF, Animated GIF, JPEG, HTML, Flash, Unicast, PointRoll,
Eyeblaster, Enliven, Bluestreak, Motif.
Will accept for testing: DHTML, Audio, Real, Shoskeles
Non-accepted formats: Java, Java Applet, Video
ALL Rich Media must be accompanied by a standard gif for use as fall back for
non-rich media enabled browsers. Standard turnaround time for Banners is 2 business
days for non-Rich Media and 5 business days for Rich Media. More may be required
for testing of new media formats. ALL Rich Media must include a target=blank
command that will launch a new browser; this is especially important for any
file with JavaScript language.
ALL enhanced content Rich Media (expanding window, audio, etc) must be user-initiated.
Automatic play or pre-expand are not allowed.
a. HTML - The following guidelines must be observed.
i. Penton Media utilizes Javascript ad tags on its pages. HTML
banners must be constructed to work within these tags.
ii. HTML banners may either call to the client's server for component images
or the component images may be submitted along with the HTML code directly
to Penton Media. All component images must observe file size restriction
and total combined file size of component images should not exceed maximum
specified file sizes for the appropriate banner size.
iii. In order for DART to track clicks on HTML banner with a 'form action'
field (such as pull down menus, or typed search entry banners) you MUST
use the form method=get and NOT form method=post. Penton Media will
then be able to track clicks on your banner, though we may not be able to
track clicks to multiple URLs separately.
iv. <HTML> and <BODY> tags are not required. If you need to
use <BODY> for your formatting you should substitute <TABLE>
tags instead.
b. Flash - The following guidelines must be observed.
i. If submitting a Macromedia Flash banner you must supply both the compiled
swf file and backup gif.
ii. Penton Media uses DoubleClick DART to serve its ads. DART is
not able to track clicks on Flash banners without modification to the code
before the swf file is compiled. If you wish Penton Media to be
able to report on front end clicks you must contact your trafficker at Penton Media for the proper modification instructions before you submit
the Flash banner.
c. Eyeblaster
i. Eyeblaster Creative must have a visible close button.
d. PointRoll
i. Testing period may be longer than stated 5 days. PointRoll banners require
a file to be uploaded to our servers and production considerations may delay
implementation.
ii. Expanded window should be a maximum of 2.5x the original dimensions.
iii. Banners should expand only in one direction (either vertical or horizontal).
iv. Pre-expand or auto-initiate audio banners are not allowed. All enhanced
content must be on mouse-over or click only, and must discontinue on mouse-off.
e. Motif
i. Penton Media accepts DoubleClick Motif and will traffic it as
internal redirect for DFP.
ii. Expanding ad formats should be a maximum of 2.5x the original dimensions.
iii. Banners should expand only in one direction (either vertical or horizontal).
iv. Any enhanced content (audio, expanding banner, etc) must be user-initiated
only.
f. Unicast
i. 2 MB maximum file size.
ii. 30 seconds maximum play time.
iii. Must have visible close button.
3. File Sizes and Looping
(File Size applies to direct upload/initial load only, not redirect or polite
downloads. Polite downloads may be up to 100K after initial load. Looping and
frames do not apply to Flash):
Max File Size = 468x60, 180x150, 120x240, 125x125: 15K; 120x600, 240x400,
250x250: 25K; 728x90, 300x250, 336x280, 336x850, 160x600: 35K; 120x60: 8K
Max Frames = 4
Looping = 3times
4. 3rd Party Ad Serving
Penton Media will accept most 3rd Party Ad tags including DART, Atlas,
Bluestreak, and Mediafarm. All 3PAS must be accompanied by anti-caching documentation.
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Tuesday, October 14, 2008
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