Here are just few strategic modifications being undertaken to improve the drawing power and efficacy of the event:

• Revamping and expanding our attendee marketing plan to attract more of the most active buyers.
• Targeting specific high-level players from Top 20 OEM firms, offering special incentive programs to ensure attendance.
• Raising the international profile with outreach to buyers in China, Japan, Korea and Latin America.
• Restructuring the conference schedule to provide more uninterrupted exhibit hall hours.
• Implementing new cocktail receptions and food functions on the show floor to increase traffic.
• Installing a new Theatre on the Show Floor to enable exhibitors to better educate potential customers.
• Spotlighting new products with listings on the website, the show directory and with signage on the show floor.

What They Purchase
Adjustable Speed Drives • Batteries & Accessories • Capacitors • Circuit Breakers • Consulting Services • Data Loggers • Distributed Automation Equip. • Distributed Generation • Energy Management Systems & Storage Devices • Fault Locators • Flywheel Energy Storage Fuel Cell Systems • Fuses • Generators • Ground Fault Monitoring • Grounding Devices & Equip. • Harmonic Filters • Instrumentation & Test Equip. • Lightning Protection Equip. • Load Banks • Meters, Motors & Drives • Outage Management • Photovoltaic Systems • Power Conditioners • Power Line Filters • Power Quality Monitoring Equip. • Power Sources • SCADA Equip. • Software • Solar Powered Systems • Standby Generators • Submeters • Surge Protection Devices (SPD & TVSS) • Switch Gear • Transfer Switches • Transformers • Uninterruptible Power Supplies (UPS) • Voltage Regulators • Wind Powered Energy Systems • Wire & Cable